Amid an international scenario of uncertainty regarding actions to combat global warming, 17 of the largest companies operating in Brazil led the #JuntosPeloClima movement on Facebook. Reaching more than 857,000 profiles between January and February of this year, the movement was started by a provocative post by Brazilian Business Council for Sustainable Development (CEBDS).
The CEBDS post encouraged companies to share what they've done to help Brazil reduce greenhouse gas (GHG) emissions and then encourage others to do the same. In total, 17 companies joined the chain, and their posts, combined, received over 17,000 likes, 1,400 shares, and 340 comments.
"Our intention is to mobilize society to keep the flame of the Paris Agreement burning, a historic milestone that guided the world toward sustainable development and came into effect last year. Now is the time for concrete action, and companies play a central role in this," explained CEBDS President Marina Grossi.
Learn about the commitments made by Brazil under the Paris Agreement and learn more about the NDC Brazilian.
According to the study The Business End of Climate Change, of the We Mean Business – a coalition of which CEBDS is a representative in Brazil – the private sector could stop emitting up to 3.7 tons of CO2 per year by 2030, the equivalent of 60% of the total cuts promised by countries at COP21 in Paris.
According to Marina, the #JuntosPeloClimate movement is a small trial run of the movement that will be necessary for the world to consolidate a low-carbon economy. "In other words, companies operating in a network, coordinated, collaboratively, and inspiring many other companies to follow the same path," she concludes.
The first company called to participate in the chain was GEThe company's Director of Communications and Marketing for Latin America, Serge Giacomo, highlighted the importance of the initiative. "The initiative reinforced GE's mission to work to solve humanity's greatest challenges in a sustainable and collaborative manner. We hope that this initiative can also motivate and inspire other companies to invest in solutions that also contribute to the sustainable development of Brazilian industry," he noted.
The social media initiative was conceived by the CEBDS Thematic Chamber of Communication and Education (CTCom). Karla Melo, CTCom co-leader and Vale's Communications Manager, emphasized the initiative's innovative nature. "The goal was to innovate, inspire, and encourage companies to share experiences. We believe this is an essential, yet unusual, practice in the market. Without joint action against a global problem, isolated efforts will be of little value," she concluded.
Check out the content produced by the 17 companies and CEBDS exclusively for the #JuntosPeloClima initiative below:
– GE: diversification and efficiency for Brazil’s energy
– Alcoa is committed to mitigating and adapting to change
Facebook | CEBDS Blog
– Brasil Kirin bets on initiatives to reduce CO2 emissions
– Vale: mining reinvents itself
– Monsanto supplies hydrogen to reduce carbon emissions in Bahia
– Aegea focuses on water efficiency and forest restoration to reduce emissions
– Votorantim: avoided carbon emissions from Legado das Águas total U$ 14 million
– Grupo Boticário: our products, your choices and the planet’s climate
– BASF: innovate and co-create to protect the climate
– Suzano: the role of the private sector in developing a sustainable future
– Schneider: safe and sustainable energy also for remote areas of Brazil
– Amaggi: From the farm to the port and from the port outwards, AMAGGI incorporates sustainability into its business
– CPFL Renováveis: how we contribute to a more sustainable world
– Ticket Log: climate change and everyone’s role
– Furnas: more wind power for Brazil to reach the goals of the Paris Agreement
– Unilever shows that sustainable action drives growth
– Siemens will neutralize its CO2 emissions by 2030
– CEBDS: working towards the Paris Agreement: a commitment from Brazil
