A Ambev, a company associated with CEBDS, will launch Brazil's first canned mineral water by the end of 2019. The company follows a global trend among beverage manufacturers, who are replacing plastic with aluminum. Action that aims to meet the demands of increasingly environmentally conscious consumers and is part of a broader effort by the parent company Anheuser Busch InBev to meet sustainability goals in its operations globally.
In Brazil, Ambev will begin production of its canned mineral water, AMA, at a brewery in Rio de Janeiro, but the objective is to distribute the product throughout the country, said the company's head of sustainability, Richard Lee, in an interview to Reuters. “It is more expensive to work with cans than with plastic, but what matters is the impact. Not only are aluminum cans widely recycled here, they are also a source of income for thousands of families”, points out Lee, highlighting that Brazil is the leader in recycling aluminum cans in the world.
