CEBDS has been working throughout this year on its revisit to Vision 2050, an initiative that brings together the visions and changes we need to make from now on to achieve a truly sustainable future. The Vision is being built with the support of hundreds of participants and experts from different areas, through debates, webinars, interviews and focus groups.
As part of this work, CEBDS has also held debates with special guests within the scope of the Council of Leaders, a body that brings together the CEOs of the companies associated with CEBDS. On Wednesday, July 1st, our special guest was Peter Bakker, president of the World Business Council for Sustainable Development (WBCSD).
During the event, Bakker brought up six major systems that need to be transformed for the world to coordinate its post-pandemic recovery ambition and achieve a long-term sustainable future:
- Decarbonization of energy systems: all companies need to set a target of net zero emissions by 2050 and the role of energy is crucial in supporting this;
- Adoption of circularity: resources need to move away from linear logic and into circular logic;
- Food systems and land use: these are vital systems that need to be revised to incorporate sustainability into the chain;
- Cities and mobility: we need to rethink the way we live and move around cities;
- Social contract: needs to be updated to meet the needs of the 21st century, bringing inclusion and diversity and considering the future of work, considering the vulnerabilities reflected by the Covid-19 crisis;
- Capitalism itself: we need to transition from shareholder-driven capitalism to stakeholder-driven capitalism and rethink our business models and social and environmental impacts alongside financial impacts.
All of these topics were considered vital in the new edition of Vision 2050 and are being discussed in the webinar series, which brings together experts from different sectors, including business, government, academia and civil society as a whole. These webinars are open to participation and broadcast live on CEBDS's YouTube channel.
Check out what we have already produced about Vision 2050 here.
To participate in the survey on the 2050 Vision we want for business, contribute here.

