The action aims to offer suggestions for everyday life that help society move towards fulfilling the Sustainable Development Goals (SDGs) established by the UN
The Brazilian Business Council for Sustainable Development (CEBDS) has launched the #VidaQueQueremos challenge on its social media channels. The challenge seeks to encourage daily actions that contribute to achieving the goals of the 17 Sustainable Development Goals (SDGs). To participate in the challenge, simply share photos on Instagram of actions that contribute to a more equal and sustainable world, using the hashtags #DesafioCEBDS and #VidaQueQueremos.
The movement aims to facilitate effective changes in people's attitudes towards environmental and social issues, such as combating poverty and hunger, promoting health, education and quality of life for all, racial and gender equity, climate change, water scarcity, conscious consumption, etc.
“Each SDG is divided into several goals, which are the paths that governments, companies and individuals must follow in order to achieve the objectives. The point is that all of this depends to some extent on the actions of each one of us. It is a common agenda. When we think about combating climate change and inequality, for example, we feel that it is something too big for our capabilities. But if we understand the problems and start consuming only from companies that use cleaner production processes and offer fair working conditions, we can already make a huge difference in the world”, explains Marina Grossi, president of CEBDS.
Goals for the Life We Want
The campaign was based on the manual “Goals for the Life We Want”, produced by several international organizations, including the WBCSD (a global entity of which CEBDS is a part). The manual provides suggestions for behaviors ranging from the simplest, which are only at the level of awareness, to the most challenging, which require lifestyle changes. Each set of actions in the manual was designed according to specific criteria: having a tangible impact on achieving the SDG; being accessible to both compulsive consumers and those who consume less; using clear language and being understandable to everyone.
The material is available for download at CEBDS website.
About CEBDS
Founded in 1997 by a group of leading Brazilian businessmen, CEBDS (Brazilian Business Council for Sustainable Development) is a non-profit civil association that promotes sustainable development through articulation with governments and civil society, in addition to disseminating the most current concepts and practices on the subject. The Council brings together around 60 of the largest business groups in the country, with revenue equivalent to 40% of GDP, and responsible for more than 1 million direct jobs. The Council is the representative in Brazil of the World Business Council for Sustainable Development (WBCSD) network.
The Council operates through six Thematic Chambers (forums) that bring together representatives of companies associated with CEBDS to build and develop projects related to Sustainability themes: Water, Biodiversity, Climate, Communication, Social Impact and Finance.
