O Conscious Consumption Day is celebrated in Brazil annually on October 15th. The date was created by the Ministry of the Environment in 2009. The objective is to raise awareness among citizens of the social, economic, environmental and political problems resulting from the unsustainable production and consumption patterns currently practiced.
In addition to seeking to reduce consumption, Conscious Consumption Day seeks to raise awareness that a product or service should minimize the use of natural resources and toxic materials, reduce pollutant emissions and waste generation. Exercising conscious consumption means voluntarily and in solidarity contributing to sustainability and the future of future generations. In this way, each person can increase their positive impacts and reduce the negative ones caused by excessive and unconscious consumption.
O UN Sustainable Development Goal number 12 says: “Ensure sustainable consumption and production patterns.” The goals include halving per capita global food waste; achieving environmentally sound management of chemicals and all wastes; and substantially reducing waste generation through prevention, reduction, recycling and reuse; among others.
How to reflect on Conscious Consumption Day?
With the aim of stimulating reflection on conscious attitudes in our life attitudes and values, Akatu, carried out a survey, which presents the Conscious Consumption Test (TCC) which involves 13 challenging behaviors to achieve this lifestyle:
1 – Read the labels carefully before purchasing any product.
2 – Ask for a receipt (receipt) when you go shopping, even if the supplier does not offer it spontaneously.
3 – Separate household waste (garbage) for recycling, even if there is no selective collection.
4 – Use the back of the paper whenever possible.
5 – Turn off the tap while brushing your teeth.
6 – Wait for food to cool before storing it in the refrigerator.
7 – Avoid leaving lights on in unoccupied rooms.
8 – Turn off electronic devices when not in use.
9 – Share the information you learn about companies and products with as many people as possible.
10 – Plan your food purchases.
11 – Plan your clothing purchases.
12 – Choose to buy products made from recycled materials.
13 – Choose to buy organic products.
Photo credits: Neomondo
