Photograph: José Paiva – Salto Morato Natural Reserve, a conservation unit in the Atlantic Forest maintained by the Grupo Boticário Nature Protection Foundation
Climate change may seem like something distant from our lives and unrelated to our personal choices, right? But does this great challenge for humanity really have nothing to do with your daily life? In reality, yes, there is and Grupo Boticário is already helping you do your part.
Remember that saying “you are what you eat?” So, we are what we eat, what we wear, what we talk, what we dream and also what we consume. It seems confusing, but we explain. The products we buy say a lot about us and also about the companies that produced them. We, at Grupo Boticário, understood very early on that our business could generate positive or negative impacts on society: the choice of which side we would adopt was completely ours.
Therefore, in 1990, we started investing 1% of our Net Revenue in environmental actions and created the Grupo Boticário Nature Protection Foundation. In 26 years of operation, our foundation has supported 1500 projects throughout Brazil, acquired two private natural heritage reserves and started to work on the Brazilian climate agenda.
Since 2009, through it, we have been observer members of the UN Convention on Climate Change, the largest global forum for discussions on the topic. Our national action on climate includes coordinating the largest Brazilian network on the topic, the Climate Observatory, which brings together more than one hundred institutions. To help our country become more resilient to climate change, we launched a study that directly influenced the development of the National Climate Change Adaptation Plan.
The work we carried out from our foundation led us to safely act on climate change in our own business as well. In other words: in addition to encouraging society to do its part and encourage public policies on the topic, we started to act internally on this agenda as well. Therefore, every time you buy a product from Grupo Boticário, you are also contributing to the continuity of the good practices we adopt.
Did you know, for example, that our factory in Camaçari (BA) is the first cosmetics factory in Brazil to achieve LEED certification? This seal has international recognition and certifies that a construction is environmentally sustainable. And it doesn’t stop there: we are investing more and more in the eco-efficiency of our production processes. With this focus, we reduced 22% of greenhouse gas (GHG) emissions released by the use of energy generators for factories. We also do not neglect transportation: part of the fleet of trucks that deliver our products are powered by natural gas (CNG). With this option, we managed to reduce GHG emissions by 15%.
All of these sustainable attitudes directly impact the planet’s climate. By choosing products manufactured using eco-efficient processes and transported with lower GHG emissions, you are also doing your part. If you want to know what else you can do in your daily life to keep the weather from getting so hot, go to www.hotalert.com.br and check out the tips we have put together for you. Get in the mood with us.
Are you interested in our foundation? Like our page on Facebook.
Want to know more about our sustainability work? Access our Sustainability report.
