Black Friday became famous all over the world for the promotions carried out by companies. But instead of lowering prices, as happens on the traditional retail date, Ambev, associated with CEBDS, decided to double the price of AMA water and sell it on November 29th for three reais in e-commerce. 100% of the profits from AMA water will be used to bring drinking water to communities in the Brazilian semi-arid region, and for the first time it will participate in Black Friday.
“Our main goal is to engage people with the purpose of AMA – after all, the investment required to buy water is not high, even at double the price. We hope that people will participate in the action and help bring water to those who don’t have it”, explains Alexandre Costa, institutional marketing director at Cervejaria Ambev.
Know more: https://exame.abril.com.br/marketing/por-boa-causa-ambev-dobra-o-preco-da-agua-na-black-friday/
