With real-time monitoring, Nalco Water’s 3D TRASAR Disinfection platform will ensure the safety and health of visitors to the new sustainable 100% development
Ecolab, a member of the Brazilian Business Council for Sustainable Development (CEBDS), a world leader in water, hygiene and energy technologies and services, through its Nalco Water division, has implemented 3D TRASAR platform technologies to ensure water safety at the recently opened Shopping Parque da Cidade in São Paulo, the first space with a Life Center concept (health care, well-being and convenience) in Brazil.
With an expected audience of 300 thousand visitors per month, the new venture, located in Chácara Santo Antonio, between Marginal Pinheiros and Avenida Chucri Zaidan, Shopping Parque da Cidade has as its differential a new model of service and attention, aimed mainly at consumers of generations Y and Z, who value experience, coexistence, sustainability and are always behind the purpose of the brands.
Innovation and Sustainability
Shopping Parque da Cidade has adopted Ecolab’s 3D TRASAR technology for Secondary Disinfection of Drinking Water and Water Treatment for Cooling Towers. “In addition to ensuring a more sustainable experience for its visitors, the enterprise is also responsible for ensuring the safety of water for human consumption – from all the taps in the kitchen sinks of restaurants to drinking fountains and washbasins in bathrooms – the quality of the water is monitored online with our 3D TRASAR platform”, shares Fernanda Machado, representative of Nalco Water, responsible for implementing the technologies at Shopping Parque da Cidade.
The concepts of sustainability and innovation guided the design of Shopping Parque da Cidade, which was looking for partners who would support these pillars of its vision. The partnership with Nalco Water, which includes services, technical expertise and application of chemicals, supported the shopping center's objectives, offering solutions for treating water in cooling systems, with online monitoring platforms that indicate water quality and consumption.
“Ecolab is a true partner. Their team has always provided us with innovative solutions that are tailored to our sustainability needs, and they are always available and ready to support our operations,” says Raul Menezes, Operations Manager at Shopping Parque da Cidade. “When they presented us with the 3D TRASAR solutions and the expected results, we had no doubts. Both the system for treating our CAG and drinking water are aligned with our ideals of sustainability and environmental responsibility, and are the best option we have found on the market to meet our needs,” adds the executive.
“Water is one of the key elements in the operation of Shopping Parque da Cidade and we are honored to be part of this project, supporting the management of water in the cooling and drinking water systems from the beginning, through our technologies and innovation”, explains Lucyleine Parra, Business Leader of the Nalco Water division.
Parque da Cidade also houses the largest healthcare space within a shopping mall in the country: 2,500 m² dedicated to hospital care. Therefore, the quality of the water that supplies all points for human consumption and the cooling system is a fundamental point for the treatments that are performed. “If there is any variation in the concentration in the chemical treatment or in the quality of the water, the 3D TRASAR platform indicates which corrective actions need to be taken to disinfect the water, ensuring the safety of the mall’s visitors,” shares Fernanda.
About Ecolab
A trusted partner at approximately three million customer locations, Ecolab is a global leader in water, hygiene and energy technologies and services that protect people and vital resources. Around the world, customers in the foodservice, food processing, hospitality, healthcare, industrial and oil and gas markets choose Ecolab products and services to keep their environments clean and safe, operate efficiently and achieve their sustainability goals.
About Nalco Water
Nalco Water, an Ecolab company, is a global leader in providing solutions and expertise to maximize operational performance and minimize water and energy use for industrial and institutional customers. Nalco Water’s broad suite of industry-leading technologies and advanced chemistry are designed to meet today’s complex water management needs. For more information, visit http://pt-br.ecolab.com/nalco-water.
About the City Park Shopping Mall
Located in Chácara Santo Antonio, between Marginal Pinheiros and Avenida Chucri Zaidan, in São Paulo, Shopping Parque da Cidade was opened in May 2019, under the management of Enashopp. As a concept – and a differentiator – it is the first Life Center in Brazil: a new model of shopping mall, the result of the transformations that are happening in consumer behavior, especially among generations Y and Z, who value experience, coexistence, sustainability and are always looking for the purpose of brands. The shopping center has a mix of stores focused on convenience and practicality, with an emphasis on the gastronomy, services and entertainment segments. One of the mall's anchors is the Albert Einstein Hospital Clinic, which occupies an area of 2,500 m²; the other is the Kinoplex Network, a state-of-the-art movie theater with six VIP rooms and bar service. It is part of an innovative multifunctional project of the same name, which integrates 10 buildings – commercial and residential towers – and a Four Seasons hotel with a park and a public area of over 60 thousand m².
https://www.shoppingparquedacidade.com.br/
For more information:
Glauce Martins
T: +55 11 98151-7006 / glaucedugo@yahoo.com.br

