Possible Amazon – 10 Business Principles for a Sustainable Amazon is the result of a partnership between the Arapyaú Institute; Brazil Climate, Forests and Agriculture Coalition; Brazilian Business Council for Sustainable Development (CEBDS), Ethos Institute, UN Global Compact Brazil Network and B System. The initiative emerged in response to the fires in the Amazon and had its launch event in New York, parallel to the UN Secretary General, on 23 September 2019.
The main objective is to promote the sustainable development of the Amazon region, based on support and partnerships with the business sector. After holding a public call, the initiative mapped the main challenges faced by companies in their operations in the region and identified business cases of good practices. The result of this work was the 10 business principles contained in this document.
