The goals have the potential to unleash innovation, economic growth, and development at an unprecedented scale and could be worth at least $12 trillion a year in market opportunities and generate up to 380 million new jobs by 2030. Through this CEO Guide, we seek to amplify the key messages of the Commission's report and to help you turn them into action in your company. In the following pages, we highlight the key role that business plays with regard to the realization of the SDGs, outline how your organization can engage and recommend key steps for you to take to begin aligning with this critical societal agenda.
