Conscious consumption is good for your wallet and the planet
November is almost over and with Christmas approaching, promotions are starting to appear in shop windows and on the internet. Black Friday, is the period when Brazilians most look for promotions on the internet. But, is that product with a 50% discount really necessary? The Brazilian Business Council for Sustainable Development (CEBDS) invites you to rethink consumption and takes advantage of the date to give sustainable tips on how to consume consciously while respecting the limits of planet Earth.
The United Nations estimates that by 2100 the human population will reach 11.2 billion. The population increases every year and nature continues to show signs of imbalance. It is therefore clear that if humanity wants to continue living in harmony, production and consumption patterns need to be urgently revised.
Now just take note of the tips and save time, money and, most importantly, our planet.
Sustainable tips
Tip 1 – Understand your real need.
Understand what you really need to buy and what you don’t. Be careful with “buy 1 get 2” promotions, remember that if you don’t need it, you don’t pay anything. Know what you really need.
Tip 2 – Know what you are buying.
Find out where the products and services of the company you are going to buy from come from. The price may be very attractive, but you need to ensure the quality of the product or service. Sometimes, cheap can end up being expensive. By checking reviews and doing research, you can actually get a good deal.
Tip 3 – Know the company and website that sells the product.
In addition to avoiding scams, knowing the company and its website can help you be even more responsible when purchasing. Look for information about the company's value chain, production standards, and best practices. By prioritizing purchasing from responsible companies, you can accelerate the change needed in our world today.
Tip 4 – Avoid unnecessary packaging.
Just as the demand for promotions increases, the amount of waste generated during this period also increases. Avoid unnecessary bags and packaging. The more waste discarded, the more imbalance for the planet.
Tip 5 – Dispose of products correctly and make the most of them.
Before throwing something away, check to see if it has another use or if it could be useful to someone else. If you really have to throw it away, dispose of it correctly. Separate it if it is an electronic device, recyclable material or another specific type of material.
Want to know more?
A new concept of economy is changing production and consumption patterns. To learn more about the circular economy, visit publication from CEBDS and find out how companies are adapting to the challenge of transforming waste into raw material, bringing the end of the production line to the beginning.
CEBDS also launched the campaign on social media Better Friday Forever (Best Friday Ever), with the hashtag #BFF. The movement aims to help achieve Sustainable Development Goal (SDG) 12: Ensure sustainable consumption and production patterns. The campaign, which runs on Twitter, LinkedIn, Facebook and Instagram, invites followers to take a different look at the period most prone to excessive consumption.

