The “Business for Nature", a global coalition of organizations and companies, calls for concrete action from governments to establish a new deal for nature and people. The Coalition worked with companies from different sectors, across five continents, and other organizations to develop public policy recommendations.
Five recommendations for governments
- Provide direction: Governments must adopt science-based global targets to reverse nature loss by 2030 and recognize that we are facing a planetary emergency;
- Align, integrate, and enforce policies for nature, people, and climate: Governments must contribute to greater coherence in UN governance, include nature as a core component of public policies, and ensure the effective enforcement of environmental laws;
- Go beyond short-term profits and GDP: Governments must value and incorporate nature into decision-making so that governments at different levels, companies, and financial organizations can make better long-term decisions;
- Financing a socially just transformation: Governments should restructure subsidies and incentives to reward nature-positive actions, along with innovative and circular business models; and promote financial solutions that support nature;
- Engage, empower and collaborate: Governments must encourage and join forces for nature so that the public and private sectors can implement solutions and empower society to participate.
"Financial performance is irrelevant on a lifeless planet. Businesses are coming together and pressuring governments to support these recommendations to create a level playing field and a stable operating environment. By demonstrating the hidden value of nature and the economic consequences of failing to protect ecosystems, we can incorporate nature as a vital element in the decision-making of major businesses, financial systems, and governments." (Eva Zabey, Executive Director of Business for Nature)
Companies play a leading role in sustainable development. They make commitments and set goals not only to avoid negatively impacting the environment but also to restore nature.
The Executive Chairman of the Board of Directors and CEO of the Natura & Co Group, Roberto Marques, says
that "the planet cannot wait. At Natura & Co, we strive to balance economic, environmental, and social goals across all aspects of society and scale our collective efforts without wasting time to address the climate crisis. We all have a responsibility to work together to protect the world's natural resources and, ultimately, the well-being and future of our communities."

