Socio-environmental benefit with Water Security

In 2019, Fundação Grupo Boticário designed two major initiatives to promote shared actions focused on water security: Movimento Viva Água and Oásis Lab Baía de Guanabara for territorial development.

The Boticário Group, through the Boticário Group Foundation, works to strengthen organizations and make feasible territorial development projects. In 2019, Fundação Grupo Boticário designed two major initiatives to promote shared actions focused on water security: Movimento Viva Água and Oásis Lab Baía de Guanabara.

The Viva Água Movement, a 10-year strategy launched in June 2019, involving different actors around a common objective: to promote the transformation of the socioeconomic and environmental reality of the Miringuava River Basin, metropolitan region of Curitiba, through actions that contribute to water security. The second initiative is the Oásis Lab Baía de Guanabara, an initiative by the Boticário Group Foundation, in partnership with FIRJAN and INEA, launched in 2019 to promote multisectoral cooperation that strengthens water security and coastal maritime resilience in Guanabara Bay.

Viva Água Project
• 100 priority hectares in restoration process;
• 500 hectares of areas with sustainable soil management.
• 1500 hectares of forests conserved through incentive mechanisms;
• 30 reference units, 150 properties involved;
• 02 social businesses operating in rural extension.
• 10 accelerated businesses focused on rural tourism.
• 2 basin cooperatives with strengthened cooperative models;
• 2 local associations strengthened.
• 01 Market established for sustainably sourced products in the Miringuava Basin.

oasis project
1. Demonstrate the benefits of natural infrastructure and nature-based solutions to ensure water security;
2. Raise awareness and engage the population and the various actors in relation to socio-environmental challenges and their potential solutions;
3. Develop models and attract funding sources;
4. Build capacities to implement natural infrastructure and nature-based solutions;
5. Generate business opportunities based on natural infrastructure and nature-based solutions.

There is monitoring of all initiatives and monthly transfer to the board about their progress.

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