As a beverage company, water is our main raw material and its preservation is part of our business strategy, not only because it represents more than 90% in beer, our main product, but because it is an essential resource for the economic, social and environmental well-being of society. That is why, for more than 20 years, we have been working to reduce the rate of water consumption in our breweries and manufacturing units, and our vision of sustainability prioritizes management based on reduced consumption, preservation of watersheds and access to potable water.
With investment in innovation, technology, active listening and sharing operational improvements, more technological equipment for reuse, we avoid waste and managed to reduce water consumption in our plants by 55% in the last 18 years, surpassing the water efficiency target established for 2025 The average for each 1 liter of beer produced dropped from 5.36 liters of water to 2.4 liters – an index that is a world reference in the beverage industry.

