The company launched two perfumes that use second generation ethanol in their formulas. The formulation is the same as traditional alcohol, cellulosic ethanol is made from biomass (sugar cane bagasse and straw). According to Grupo Boticário, within five years it is possible that the majority of the company's products will be made with alcohol.
“It’s the first step. With our high demand and if the rest of the market follows, we believe that the price will end up being the same as that of first generation alcohol”, says Paulo Roseiro, director of Research and Development at Grupo Boticário.
Photo credit: PE Sheet
