With the aim of encouraging the reuse of packaging, exclusive models can be found in the main retail chains in Brazil
Sao Paulo, April 2020 – Connected with conscious consumption, BRF, one of the largest food companies in the world, has started a campaign to encourage its consumers to reuse Qualy packaging, a brand that brings a complete line of margarines to Brazilian tables and has innovative products in its DNA.
With a line of recyclable 100% collectible pots, produced in polypropylene and printed on In Mold Label (technology that offers high print quality, better moisture resistance and greater durability), the company suggests reusing the packaging as a container to organize office supplies, take snacks to work or as a pot to set up a small vegetable garden at home. There are four exclusive models available in the Qualy Cremosa packaging, 250 gram version with salt.
The action extends to 12 million pots over a period of one year, which represents 213 tons of plastic that consumers can reuse or promote disposal for recycling.
On social media, #ReuseQualy shares creative ways to reuse packaging, which are also available on the brand's website, https://www.qualy.com.br/reusequaly/. “Qualy consumers already have the habit of reusing packaging. Now, with this special line, we are encouraging this behavior in a more fun way. With communication on our digital channels, we have received extremely positive feedback from the public, which confirms the real functionality of packaging for reuse,” comments Mariana Arieta, executive manager of the Qualy brand.
BRF, the company that owns the Qualy brand, recognizes that an initiative such as reusing containers is essential. “It is part of the company’s responsibility as a promoter of sustainable development. This is what we believe in, with safety, quality and integrity as the fundamental pillars of our operation, from the field to the table. Innovation at BRF is part of our strategy, with several initiatives ranging from customers rethinking their habits to reusing packaging. It is a sustainable way of promoting conscious consumption,” says Mariana Modesto, executive manager of sustainability at BRF.
The company participates, through the Brazilian Food Industry Association (ABIA), in the Packaging Sector Agreement in compliance with the National Solid Waste Policy (PNRS), which provides for a reduction in recyclable waste sent to landfills, among other actions. In December 2019, it joined the Reciclar pelo Brasil Platform, together with companies committed to a reverse logistics plan, which brings together 233 associations and cooperatives in 21 states, directly impacting 5,500 members.
“We have been working hard to create solutions that significantly reduce the company’s environmental impact. We have started testing 100% electric cars in our commercial fleet. We have a factory in Abu Dhabi that reuses up to 100% of treated water in its manufacturing operations. In addition to our initiatives, we also want to engage consumers in the sustainability cause,” concludes Mariana Modesto.
To follow the brand's news, visit: http://qualy.com.br
About Qualy
Qualy is a brand that has been present on Brazilian tables for almost 30 years and its portfolio includes the following versions: Creamy, Vita, Multigrain, Light 0% Lactose and Aéra. Qualy Creamy is the brand's most traditional version, launched in 1991. The first version of Qualy Light was launched in 1999, with the aim of offering half the calories of Qualy Creamy. Qualy Aéra was launched in 2014 and emerged as the first aerated margarine in Brazil, made with an exclusive aeration process that makes it 25% lighter than other products in the category. In 2016, it launched an exclusive version of Qualy Multigrain, a vegetable cream with whole grains in its composition. In 2018, the brand introduced the first version of Light 0% Lactose margarine in the country. In 2019, the brand relaunched Qualy Vita, a vegetable cream that is a source of omega 6, an essential nutrient for daily heart care.
About BRF
The world's largest global chicken exporter, BRF owns iconic brands such as Sadia, Perdigão and Qualy. Its purpose is to offer increasingly tasty and practical quality food to people around the world, through the sustainable management of a living, long and complex chain that provides a better life for everyone, from the field to the table. Guided by fundamental commitments to safety, quality and integrity, the Company bases its strategy on a long-term vision and aims to generate value for the communities in which it operates, its employees and integrated companies, shareholders and society.
Press Contact – BRF
