Communication is necessary! Parodying the Portuguese poet Fernando Pessoa, we get to the heart of sustainability communication! The double interpretation of the word “preciso” (need), found in the original verse, is maintained here. Communication is necessary, but it requires precision. It is no different with sustainability communication. In times of more attentive and engaged consumers, it is sustainability that ensures that the organization continues to exist over time, because it is what guarantees the social license to operate.
In this scenario, sustainability and reputation are inseparable, a message already understood by 84% of the companies participating in the survey for the new edition of Communication and Sustainability Guide, from the Brazilian Business Council for Sustainable Development (CEBDS). The publication will be launched in a series of webinars between June 8th and 10th, at 10am.
The Communication and Sustainability Guide is sponsored by Toyota, BRK Ambiental, CBA, Diversa, Ecolab, Heineken, Michelin, Eletrobras and the Federal Government, and supported by Aberje, Whow!, Lupa and WayCarbon.
Check out the webinar schedule below!
08/06 – Communication of Causes – ENROLLMENT
Communicating causes means humanizing information to captivate different audiences, putting relevant issues on society’s agenda, mobilizing and influencing decision-makers with the aim of transforming social, cultural, economic and environmental reality. Given the scenario we are experiencing, with the COVID-19 epidemic, sustainability communication may go unnoticed. In this context, how can we communicate in a way that raises awareness among different audiences?
OPENING: Marina Grossi, President of CEBDS, and Paulo Nassar, President of Aberje
PRESENTATION OF THE GUIDE: Kelly Lima, CEBDS Communications Manager
THEME GUIDANCE: Germana Moura, Director of Approach Communication
DEBATE
Juliana Calsa – Communications Manager at BRK Ambiental
Ornella Guzzo – Senior Sustainability Manager at Heineken Brazil
Ricardo Voltolini – Sustainable Idea
Silvana Gontijo – Planetapontocom
MODERATION: Flávia Oliveira, columnist for the newspaper O Globo
09/06 – Resilience and Innovation – ENROLLMENT
The COVID-19 pandemic has demonstrated the importance of corporate communication for engaging and updating target audiences. At the same time, the recovery on more sustainable bases is gaining momentum among experts, companies and the media. What changes in sustainability communication post-pandemic? What are the challenges and opportunities in communicating sustainability in this scenario? How can innovation and more direct communication intensified on social media during the quarantine period be incorporated into daily practices in communication areas?
OPENING: Marina Grossi, President of CEBDS, and Aberje
INSPIRATIONAL SPEECH – Laura Albuquerque – WayCarbon
THEME GUIDANCE: Karla de Melo – Mint
DEBATE
Viviane Mansi – Regional Director of Communications and Sustainability at Toyota and President of the Toyota Foundation of Brazil
Andréia Coutinho – Communications Coordinator at the Climate and Society Institute
Orson Ledezma – CEO of Ecolab
Agostinho Vieira – Collaborate Project
MODERATION: Ana Carolina Amaral, reporter for the newspaper Folha de São Paulo
10/06 – Risk and Reputation – ENROLLMENT
Sustainability communication faces, in the era of social networks and fake news, new challenges. Reputation management and monitoring the risks to which a company is exposed constitute one of the greatest corporate challenges today. In this context, transparent and engaged communication is essential to minimize risks to the brand's reputation and mobilize the company's target audience.
Closing: Marina Grossi, President of CEBDS, and Aberje
THEME ORIENTATION: Tatiana Maia Lins, founder of Makemake
DEBATE
Glauce Ferman – Michelin South America Brand and Communications Director
Lucia Casasanta – Director of Governance, Risks and Compliance at Eletrobras
Leandro Faria – CBA Sustainability Manager
Sonia Favaretto, Journalist and SDG Pioneer for the UN Global Compact
MODERATION: Kelly Lima, CEBDS Communications Manager
