What kind of world do we want by 2050? And how can companies contribute to achieving it? World Business Council for Sustainable Development (WBCSD) and the Brazilian Business Council for Sustainable Development (CEBDS) brought together representatives from 11 large companies operating in the country, in Rio de Janeiro, to help answer these questions. The effort is part of the revisiting of the publication Vision 2050, produced internationally by the WBCSD, and the Brazilian version, (Re)Vision 2050, adapted to the Brazilian reality. The new editions will outline the trends and facilitators that can be implemented by 2030. The next round of debate with the companies will take place on Thursday, November 28, in São Paulo.
CEBDS President Marina Grossi emphasizes that the publication, originally launched in 2012 by the Council, was the first effort by the business sector to think long-term for business, with actions aimed at 2020. “When we think about the world we want and then design paths to achieve it, we envision a disruption that allows us to go further than the predicted scenarios could allow. In this review, we once again turn the eyes of companies in search of paths that allow us to guarantee quality of life for the almost 240 million Brazilians who will be alive in 2050”, she reinforces.
WBCSD Managing Director Filippo Veglio says that revisiting the publication seeks to update the current scenario and upcoming challenges. “We feel that Vision 2050 has become outdated after 10 years. We want to know where the leadership agenda is for the next decade. We know that the current business model is no longer sustainable and we have the ambition to, while respecting the limits of the planet, guarantee employment, housing, mobility and quality food. The current business model is no longer sustainable.”
Throughout 2020, CEBDS will carry out a series of activities with companies operating in the country to update the document that will be launched in the second half of the year.
About Vision 2050
Originally published in 2012, the Vision Brazil 2050 advocates a new business agenda for the country and was prepared based on discussions with 74 of the largest Brazilian companies associated with CEBDS. The study is the Brazilian version of the publication Vision 2050, by the World Business Council for Sustainable Development (WBCSD), launched in 2010.
The global document underwent a nationalization that sought to point out Brazil's main challenges to achieve an ideal scenario in 2050 and the paths to get there.
“The national business sector took a huge leap forward with the creation of the document Visão Brasil 2050. Today we know that sustainable development is the only way forward, there is no alternative. Visão Brasil 2050 defined the tasks, those responsible for them and the timeframe in which these tasks should be carried out. From there, it is possible to set goals. This is definitely a cutting-edge document,” highlights the executive president of CEBDS, Marina Grossi.
