Inspired by the World Business Council for Sustainable Development’s (WBCSD) project Vision 2050 – the
new agenda for business, CEBDS took on the challenge of developing Vision Brazil 2050 – the new agenda for
companies. Both studies mean to present the vision of a sustainable future and the way to
reach it through nine basic elements. The difference is that the Brazilian paper uses the current scenario as a
starting point to develop the short, medium and long-term visions, making it easier to identify the targets that the strategic planning of both the country and companies must adopt.