The Sustainable Development Goals (SDGs), defined by the UN as priorities for 2030, are essential for business strategies as a means of generating sustainable business opportunities. Knowing this, the Brazilian Global Compact Network, in partnership with the Global Reporting Initiative (GRI) and the Brazilian Business Council for Sustainable Development (CEBDS), organized a series of free events to guide participants through the five steps of the SDG Compass Guide, companies and organizations of various sizes on how to implement the SDGs strategically, minimizing their negative impacts on the agenda.
The most recent event in the series, the first of 2019, took place on August 20th at Firjan headquarters in Rio de Janeiro and brought together more than 90 participants. Tatiana Araújo, an SDG specialist and Senior Project and Process Advisor at CEBDS, was one of the speakers at the workshop "SDG COMPASS: 5 steps to integrate the SDGs into your business strategy." Araújo explained how beneficial and urgent it is for companies to implement the SDGs into their business strategies.
"Investors and societies are increasingly seeking to understand the impacts of companies, both negative and positive. Aligning business strategy with the SDGs is a great opportunity to guide companies' actions, scale up initiatives already being developed internally, and enable debate on a global scale," Tatiana points out.
The next events should take place in São Paulo (17/09) and Florianópolis (24/09).
SDG Compass Guide
O SDG Guide for Businesses The SDG Compass was designed and organized to guide the private sector in this new scenario. Originally developed by the Global Reporting Initiative (GRI), the UN Global Compact, and the World Business Council for Sustainable Development (WBCSD), the document promotes understanding of the process of constructing and defining the SDGs, recommends aligning internal goals already established by companies with the SDGs, and addresses mapping the impact of the SDGs along the value chain as part of a step-by-step process to be followed to internalize the SDGs into business strategy.
The SDG Guide for Businesses explains how the SDGs affect business, providing the tools and knowledge to place sustainability at the center of your strategy. The SDGs represent a significant challenge for companies and an excellent opportunity to leverage new business opportunities. However, transforming these challenges into opportunities requires a well-structured understanding of the implications of the new goals for the productive sector.

