Paul McCartney's concerts at Allianz Parque in São Paulo featured posters, trash cans and informative videos spread throughout the arena to educate the musician's fans on how to dispose of waste properly. The idea is to increase the amount of reusable materials and reduce the volume of waste that ends up in the city's landfills.
Initiatives like this contribute to a better and sustainable world, in which we are all capable of making a difference. We can remember the part of the song: “you may say I'm a dreamer, but I'm not the only one”.
