The Sustainability Guide for Companies – Marketing is part of the series How to Insert Sustainability into your Processes.
In this volume, ways will be presented to support the department to become more sustainable, considering its transversality and relationship channel with all of the corporation's stakeholders, especially clients and consumers.
Fundamental in the process of selling products and services and in the customer's understanding of the company's positioning in the society in which it operates, the department is decisive in adopting sustainability as a strategic guideline for a corporation in an organic way.
Discover the other guides in the series: People management, Finance and Innovation
