The award recognizes Natura's global leadership in combating climate change with the Carbon Neutral Program
The UN Global Climate Action Award, the most important award for climate change in the world, was received by Natura on Tuesday, the 10th, during the 25th United Nations Climate Conference (COP25), in Madrid. The Award analyzed all the work developed by the company in the fight against climate change, and the Carbon Neutral Program was fundamental for the company to be recognized as a global protagonist in the issue.
Of the 15 winning initiatives, among the 670 projects registered, Natura was the only Brazilian company to receive an award among the 20 countries represented. Marina Grossi, president of the Brazilian Business Council for Sustainable Development (CEBDS), of which Natura is a member, spoke about the achievement. “It is gratifying to see a Brazilian company recognized internationally for its emissions reduction program. This shows that if we do our homework, it is possible to contribute to a more sustainable planet without compromising our operations. Sustainability is a business opportunity and should be viewed as such by companies. Natura’s example shows that we are on the right track,” says Marina.
“The award recognizes the journey that Natura decided to embark on over a decade ago to become a carbon neutral company. This recognition has the power to inspire other companies to take action to ensure that carbon emissions into the atmosphere are zero in the future,” says Keyvan Macedo, Natura’s sustainability manager.
The Program
Created in 2007, the Natura Carbon Neutral Program is based on three pillars: greenhouse gas (GHG) inventory – which measures and records all of our emissions, from the extraction of raw materials to the disposal of the product by the consumer; offsetting unavoided emissions through the purchase of carbon credits from certified projects; and reduction, which includes actions and processes to reduce them. In 2013, Natura reduced its relative GHG emissions by 33% compared to 2007. The company's goal is to continue innovating to reduce emissions to zero by 2030.
“Our goal is to engage our entire network of Beauty Consultants, employees, partners and consumers in the face of the risk of global warming, a problem that affects all of humanity. Therefore, our reduction projects are an ongoing challenge and now we want to achieve new commitments,” concludes Macedo.
